Automotive online dating
And third, most online car-configuration sites can help you build a car and assemble options you like, but it’s very difficult to actually get that car. “We felt that was a real shopping problem and an opportunity for us to improve that experience with a more direct and transparent way to get the car you want.”To deliver that experience, the brand wanted to take a page from the smooth customer experiences delivered by agile startups.
“Traditional auto websites are really like glorified brochures–a lot of pretty imagery, some high-level specs, and a ‘go take a test-drive!
However, neither Gregory nor any of the four law-enforcement experts with whom we spoke could say that crime is a larger problem with online dating than it is with traditional dating.
“But the consumer has an expectation of here and now. We see this in the success of brands like Tesla and Uber, that utility-based websites are giving people the gift of time.
“We didn’t just want to make it functional, but a fun, easy-to-use, engaging process,” says Binch.
Carole Markin went on her second date in early 2010 with a man whom she had met on
now screens its users against the National Sex Offender registry databases and started to do so after Markin sought a court order that required the company to screen.
Even so, says an error in one of the databases meant that the name of Markin’s attacker wouldn’t have appeared on the list of sex offenders anyway.