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The inspiration for Pop Clips came from a similar program on New Zealand's TVNZ network named Radio with Pictures, which premiered in 1976.
The concept itself had been in the works since 1966, when major record companies began supplying the New Zealand Broadcasting Corporation with promotional music clips to play on the air at no charge.
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MTV has toned down its music video programming significantly in recent years, and its programming now consists mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, with limited music video programming in off-peak time periods.
It has also become involved in promoting left-wing political issues and progressive social causes.
Its ratings had been said to be failing systematically, as younger viewers increasingly shift towards digital media, with yearly ratings drops as high as 29%; thus there was doubt of the lasting relevance of MTV towards young audiences.
The Beatles had used music videos to promote their records starting in the mid-1960s.
The creative use of music videos within their 1964 film A Hard Day's Night, particularly the performance of the song "Can't Buy Me Love", led MTV later on June 26, 1999, to honor the film's director Richard Lester with an award for "basically inventing the music video".
In 1977, Warner Cable a division of Warner Communications and the precursor of Warner-Amex Satellite Entertainment launched the first two-way interactive cable television system named QUBE in Columbus, Ohio. One of these specialized channels was Sight on Sound, a music channel that featured concert footage and music-oriented television programs.
With the interactive QUBE service, viewers could vote for their favorite songs and artists.