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Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.
In 2008, a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible.
Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.
We allow you to add your Skype, MSN Messenger, MSN Live Messenger, Yahoo Messenger, Google Talk, AIM and ICQ details and if you wish you can share these details with other users all for free.
Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.
Online dating services also differ widely in their revenue streams.
Some sites are completely free and depend on advertising for revenue.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.
Still others rely solely on paid membership subscriptions.