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On top of that, you may need a decent amount of data depending on the kind of content you consume. “Social clickers, who skew both young and old, use the Internet as a means of communication.

Hulu, You Tube, Pandora, Spotify and the like can be major bandwidth blackholes. The younger group uses social networking sites, IM, and other messaging tools to socialize, while the older group hinges its Internet use and communications more on e-mail.

Fast trackers, like online insiders, could also be power, average or light users. If you’re online to ‘get ‘er done’ and get out, then you aren’t sticking around long enough to be a power user anyway.

“The online insider consumes content across the broader Web.

If you fall into this category, it’s highly likely that mobile broadband speed is not just something ‘nice’. Without it, your entertainment experience suffers greatly.

You’d get booted from games while videos would stop and start every 2 seconds for buffering. You’ll need a reliable network, good latency and great speed.

Seventy-six percent of the group plays games online, and 75 percent of Web site visits are for personal reasons.

Content kings spend an average 2.5 hours online each weekday”.

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